events & experiential

creative direction, lead generation & logistics

SIMIRON 50x20 trade show booth | world of concrete 2025

Working with an experiential agency, I led the design, logistics, lead generation and marketing materials support at World of Concrete 2025. As the largest trade show for the concrete industry, the objective was to increase brand awareness and presence and of course to gain leads. Our booth featured dynamic rotating samples and 12 system guides with accompanying industry and system guide marketing materials.

By the numbers:

• Debuted 14 new marketing materials

• Brought in 550+ new leads in the concrete coatings industry

• Increased brand awareness and presence in our dynamic 50x20 booth

BANG & OLUFSEN ACTIVATION | FORD DEALER MEETING 2022

Every year Ford hosts a Dealer Meeting in Las Vegas showcasing new cars and new features. Alongside a 3D designer and B&O’s team, we created an engaging experience for dealers to hear the new B&O sound systems. The booth featured an immersive listening booth with the ability to test out all three systems and an opportunity to hear the systems in the new all electric Ford Lightening.

FORD WARRIORS IN PINK | RACE FOR THE CURE ON BELLE ISLE 2023

My team created an activation at Race for the Cure celebrating breast cancer survivors, fighters and their support systems. The space featured warrior drums, giveaways, exclusive Warriors in Pink merchandise and the all new Ford Bronco.